Fashion, luxury and design
A fashion or luxury house organises its own scarcity.
A controlled distribution network, an address that drives the value of the lease as much as that of the brand, a legal architecture that protects intellectual creation.
That is why selective distribution is the legal foundation of exclusivity. Every point of sale, every licence, every partnership must be structured to preserve the brand image as much as revenue.
We support houses and designers in building this architecture, from the boutique network to the capital transactions that accompany their growth.
Your experience
When a point of sale slips out of the brand’s network, it is the whole of its exclusivity that is diluted, not merely one boutique losing value. When a flagship lease is poorly negotiated, part of the house’s image is at stake in a badly calibrated use clause.
Growth here is as much a trap as a promise: a poorly structured equity investment, a loosely drafted licence, and the creative identity that built the brand becomes negotiable like any ordinary financial asset.
Our expertise
We structure selective distribution so that it withstands competition law. We negotiate commercial leases knowing what they are really worth in terms of image.
A capital transaction must never cost the brand what it brings in cash. That is the only equation that matters, and it is the one we hold to.
We protect workshop know-how through trade secrets rather than patents alone, which are often ill-suited to creative work, and we structure one-off creative collaborations (capsules, cross-licences) so that each party remains the owner of what it contributed. We trigger customs detention for counterfeiting before the goods enter the territory.
Fashion houses will face a question that neither counterfeiters nor designers have ever asked: what is protected when a machine imitates without copying? The penalty on ultra fast fashion, the digital product passport for textiles and the ban on advertising through influencers are simultaneously redrawing compliance and creative distinctiveness, while the succession of family houses is opening up to funds and inheritances.
