Intellectual property.
Intangible assets drive your value, carry your innovation and are the first to be coveted.
Brands, creations, content, know-how, data: this intangible heritage now weighs as much in a company’s valuation as its physical assets. It is what sets the company apart. It is also what gets copied, captured or exploited without permission, all the more easily as digital uses, artificial intelligence and the European framework evolve quickly. For executives and legal departments, protecting these assets is no longer a formality. It is a strategic decision, to be taken in France and internationally.
Bruzzo Dubucq’s Intellectual Property department acts upstream rather than in reaction. It identifies what deserves protection, organises the exploitation of rights and prepares their defence. When a matter involves know-how or data, our lawyers work with the relevant teams of the firm: trade secrets, personal data protection, regulation of the digital economy.
We also work closely with the Distribution | Networks and Litigation departments. Intellectual property issues rarely arise on their own: they come with a product launch, the opening of a network, a disposal or a commercial dispute.
Areas of expertise.
Copyright
Not every creation is protected, and not all protection is equal.
Our lawyers help you identify your protectable works, secure their ownership and organise their exploitation:
01 I Ownership of rights (employees, contractors, collective works)
02 I Assignment, licence and commissioning agreements
03 I Exploitation of catalogues and content
04 I Digital exploitation of works
05 I Database protection
Our support aims to ensure that every creation your company exploits truly belongs to it, or is used within a secure framework.
Related rights
Performers, producers, press publishers: related rights are now at the heart of negotiations with platforms and artificial intelligence providers.
Our lawyers support rights holders in the exploitation, negotiation and defence of their rights, particularly in the face of new digital uses.
Trade marks
A trade mark is chosen, filed, exploited and monitored.
01 I Clearance searches and filing strategy (France, European Union, international)
02 I Filing and portfolio management
03 I Oppositions and invalidity or revocation actions
04 I Watch services and coexistence agreements
A brand strategy that is well built from the outset avoids costly name changes and conflicts that hold back growth.
Designs
The appearance of a product is often what a competitor copies first.
Our lawyers secure the protection of your aesthetic creations through design registrations, in combination with copyright, and assist you in defending them.
Intellectual property and artificial intelligence
AI models are trained on works, imitate styles and produce content that sometimes resembles yours. Intellectual property is on the front line.
Our lawyers support rights holders as well as companies that create with AI:
01 I Training licences and agreements to monetise catalogues and databases
02 I Actions against unauthorised uses of protected content
03 I Ownership and protection of content created with AI
04 I Intellectual property clauses in AI-assisted creation contracts
For deploying AI within the company, supplier contracts and regulatory compliance, see our Artificial intelligence page.
Software and IT projects
An IT project often commits more than a budget: your data, your business and the ownership of what is developed.
Our lawyers secure your technology projects, from contract negotiation through to the exit of the provider:
01 I Software and application development contracts
02 I Ownership of code and developments
03 I Reversibility and change of provider
04 I Contractual documentation for software publishers (terms of sale, terms of use, licences)
IP and distribution networks
The brand is the heart of a network. Its protection determines the value of every contract.
Working with the Distribution | Networks department, our lawyers secure the intangible assets of your networks:
01 I Trade mark and know-how licences
02 I Protection of know-how and confidentiality
03 I Intellectual property clauses in franchise and distribution agreements
04 I Combating sales outside the network and counterfeit products
05 I Fate of rights at the end of the contract
Defending your rights
An infringement left unaddressed becomes commonplace. A poorly calibrated response is costly.
With the Litigation department, our lawyers build offensive and defensive strategies, from formal notice through to trial:
01 I Infringement seizures (saisie-contrefaçon) and interim measures
02 I Infringement actions
03 I Unfair competition and free-riding
04 I Defence against infringement claims

