DISTRIBUTION. / NETWORKS

Ensuring the growth of networks and preserving the value of the products and services distributed.

The legal structuring of distribution networks is an essential strategic lever for business development. Bruzzo Dubucq's “Distribution I Networks” department has a command of the legal mechanisms that optimise this structuring, while adapting it securely to the specific features of each business sector.

Our lawyers favour an in-depth sector-based approach, enabling them to grasp precisely the specific challenges of each industry and to offer our clients tailored support.

AREAS OF EXPERTISE

Distribution strategies and structuring of commercial networks

Developing an effective distribution strategy is a technical and complex exercise.

Our lawyers aim to support you in choosing, structuring and managing the distribution network best suited to your business and to the specific features of your sector, from among the various traditional systems:

01 I Franchising

02 I Commercial concession

03 I Trade mark licensing

04 I Exclusive distribution

05 I Selective distribution

06 I Commercial agency

Our tailored support takes into account the specific features of your sector and your development objectives in order to establish a secure strategy while leaving you in control of your growth

Commercial negotiation

The commercial negotiation phase is a crucial stage.

Our lawyers support you throughout the negotiation of your business contracts, from the drafting stage to the finalisation of agreements, including:

01 I Annual single agreement (convention unique)

02 I General terms and conditions of sale and purchase (B2B)

03 I Partnership and listing agreements

04 I Distribution and commercial cooperation agreements

05 I Securing commercial benefits (commissions, year-end rebates, etc.)

Our support enables you to approach strategic negotiations with your partners with confidence, while strengthening the legal soundness of your commercial commitments.

Omnichannel

The digitalisation of trade and the development of e-commerce call for in-depth reflection on integrating and harmonising the various distribution channels.

Our lawyers support our clients in developing omnichannel distribution and offer bespoke systems that seamlessly integrate physical retail and e-commerce (own website, specialist resellers and marketplace), putting in place the necessary documentation for this purpose:

01 I General terms and conditions of sale (B2C)

02 I Terms of use

03 I GDPR and privacy policy

04 I Trade mark filing and protection

International distribution

International development requires sophisticated and secure contractual structures.

The “Distribution I Networks” department drafts international distribution agreements that incorporate the specific features of each market while maintaining the overall consistency of the network. These agreements address regulatory compliance, the protection of the network's intangible assets and the management of geopolitical risks.

Network protection

Protecting a network secures its growth and ensures its development.

To this end, our lawyers assist you in all steps relating to the protection of your trade marks and other intangible assets of your network before national and international bodies.

In close collaboration with the Litigation department, our lawyers also devise strategies to anticipate disputes arising with a partner or third party and represent you in all pre-litigation and litigation actions necessary to protect your network, in particular concerning:

01 I Restrictive competition practices (abrupt termination of established commercial relationships, significant imbalance, etc.)

02 I Sales outside the network

03 I Complex contractual disputes

04 I Free-riding and unfair competition (disparagement, poaching of customers, etc.)

05 I Counterfeiting

NETWORK audit

Framing excellence, controlling growth.

Our lawyers offer an in-depth assessment of your network through a personalised legal audit, including an analysis of your business, your contractual documentation, your key partnerships and the various distribution channels used. This also includes verifying your network's compliance with the applicable sector regulations (consumer law, advertising standards, data protection) and the protection of your intangible assets.

Following this audit, our lawyers will make tailored recommendations to optimise your network and support you in implementing them.

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