Artificial intelligence.

AI is transforming your business. It is also transforming your responsibilities.

Drafting, analysis, customer relations, recruitment, content creation: artificial intelligence is taking hold in every function of the company, often faster than the internal rules that govern it. Each use raises questions of a different nature. Who owns the outputs? What happens to the information entrusted to the tool? What obligations does the European regulation impose? Who is liable for an error?

Creators, publishers and all content holders face another challenge: have their works and databases been used to train a model or feed a tool, without permission or payment? Are their creations or trade marks being reproduced in generated content?

Bruzzo Dubucq acts on both sides. It supports companies that develop or deploy AI, starting from their actual uses rather than theoretical compliance. It also defends rights holders against AI providers: establishing the use of content, asserting the opt-out from text and data mining, negotiating licences, and bringing the necessary actions when negotiation is not enough.

To do so, the firm draws on its culture of high-stakes litigation.

Our lawyers work with the Intellectual property, Personal data, Litigation and Innovation | Regulation departments. AI almost always involves several branches of law at once.

Areas of expertise. What we do.

AI governance

Before framing AI, you need to know where it is, including when employees use it without the company knowing.

01 I Mapping of AI uses and systems

02 I Usage charters and internal policies

03 I Organisation of governance and appointment of AI leads

04 I Approval procedures for new tools

Intellectual property

Models are trained on works, query document databases and produce content that may infringe rights.

01 I Investigating and establishing unauthorised uses of your content

02 I Negotiating training licences and monetisation agreements

03 I Actions against any unauthorised exploitation of your content by AI (training, RAG, generated content…)

04 I Securing the rights of companies that create with AI

Compliance with the EU AI Act

The regulation imposes different obligations depending on the risk level of the system and the role of the company.

01 I Classification of systems: prohibited practices, high-risk systems, transparency obligations

02 I Identifying the company’s role: provider, deployer, importer, distributor

03 I Implementation of obligations and compliance documentation

04 I General-purpose AI models

05 I AI literacy obligation for teams

For regulatory strategy and standard-setting influence, the department works with the Innovation | Regulation department.

Contracts

The contract with an AI provider determines what happens to your data, your content and your liability.

01 I Audit and negotiation of supplier contracts

02 I Confidentiality and reuse of your data for training

03 I Ownership of outputs and developments

04 I Liability, warranties and reversibility

05 I Terms and conditions of AI solution publishers

Personal data

Training, feeding or using an AI tool on personal data requires a legal basis, information for the individuals concerned and, often, an impact assessment.

Our lawyers secure this processing from the design stage of the project, with the Personal data department.

Trade secrets and confidentiality

Strategic information entered into an AI tool can leave the company without anyone noticing.

Our lawyers assess the risks linked to the tools in use and put in place the contractual and internal safeguards needed to protect your sensitive information.

AI and employment relations

Recruitment, assessment, work organisation: AI applied to employees is closely regulated.

Working with the Employment law department, our lawyers support the deployment of these tools, including informing and consulting employee representatives.

Litigation and liability

01 I Disputes with AI solution providers

02 I Liability for outputs produced by AI

03 I Infringement actions relating to training or generated content

04 I Defence before supervisory authorities

Team training

The European regulation now requires companies to ensure AI literacy among their staff. The firm trains your executives and teams in responsible use and essential legal reflexes.